Hilite Ltd has ceased trading

It is with deep sadness that we have to inform you that Hilite Ltd ceased trading on May 31st 2018.

We would like to thank all our clients, suppliers and staff for 32 great years but regret that the new GDPR regulations have made it impossible to continue as we would have liked.

Should anyone have any questions we can be emailed on mikehilite@mail.com We only have a skeleton staff but will aim to get back to you as soon as we can.

Thanks again,
Mike Chantry


Find the perfect direct mailing list to rent

Written by Mike Chantry | @hilitedirect

Remarketing Explained

I was very impressed when I first saw this in action. I was looking for a holiday apartment to buy and searched an estate agent’s website in the area we were interested in. Then I not only saw numerous banner ads from the said estate agent, but the actual apartments I looked at when I was...

Written by Mike Chantry | @hilitedirect

Paper Clip Advertising

It was Tim Lowe who told me the story that someone has asked him, in all seriousness, if he thought the Paper Clip adverting would work for him! Of course he had just misheard “Pay Per Click – PPC” advertising.

So this week I’m going to take a look at something I...

Written by Mike Chantry | @hilitedirect

Split Testing for Beginners

The first three rules of direct marketing is Test, Test and Test.
The best tests you can do are simple, but you must not simplify at the expense of accuracy.
Here are a few simple guidelines:
1       ...

Written by Mike Chantry | @hilitedirect

Perfect Website?

How old is your website?  I’m sure when it was first constructed you were very proud of the finished site and hopefully delighted with the responses you were getting.

Problem is over the years things change and the logical customer journey you had planned is now leading them...

Written by Mike Chantry | @hilitedirect

Setting up a Business Page on Facebook

A quick survey revealed that only 27% of our clients have a Facebook business page. if you don't have one you are missing a trick as it takes minutes to set up.

Here’s how you can set one up TODAY:
1        Log on to...

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