Hilite Ltd has ceased trading

It is with deep sadness that we have to inform you that Hilite Ltd ceased trading on May 31st 2018.

We would like to thank all our clients, suppliers and staff for 32 great years but regret that the new GDPR regulations have made it impossible to continue as we would have liked.

Should anyone have any questions we can be emailed on mikehilite@mail.com We only have a skeleton staff but will aim to get back to you as soon as we can.

Thanks again,
Mike Chantry


Find the perfect direct mailing list to rent


The Hilite DMS Marketing Blog.

Postcards Reduce Costs, but also Response

About once a week we have a client who asks about postcard mailings.  There’s little doubt that they work in the States but you see so few of them in the UK.
Mail a postcard and your print costs are cut, there’s no envelope or enclosing costs either.  However, your list and postage costs are the same and you get only to present 20% or so of your sales copy for the small savings.  In the States, they get great postage rates for postcards and list rental rates are lower, so they can make it work.

Money Back Guarantees - Essential for Maximum Response

Last week I was speaking to a newcomer to direct marketing. He had a product that looked good, had great margins and he had written a sales letter that wasn’t half bad for a first attempt.
He was keen to learn and asked how I thought the letter could be improved. He had a strong headline, a good story and plenty of testimonials. He couldn’t offer a free trial on the product and had no money back guarantee. I suggested this was a must, he agreed but when I saw his next draft I realised he hadn’t really understood how a money back guarantee works.

Get out your Fountain Pen

There are now machines that hold pens that “handwrite” personalised envelopes and notes. Of course, it’s possible to laser print “handwriting” on to envelopes etc but the finished look of the machine’s “handwriting” is very realistic.
The cost of this service is around 10p each for a basic note. My only concern is that:


Key in your details below, and we’ll send you our Monday Minute which gives regular tips and deals to help you revolutionise your business. As a thank you for this, we’ll even send you a copy of our most recent tips sheet entitled “24 Email Marketing Tips for Prospecting”. We’ve condensed all the ideas which have been proven to make a difference into a handy three page tips sheet. We hope it helps you. We won’t sell your data on, by the way, and you can unsubscribe at any time.

* indicates required

Latest List Updates and New Lists

Latest additions to the Hilite list portfolio. Available today.

What Our Clients Are Saying

Ted Nicholas
Nicholas Direct

Tim Lowe
Waverly Media

Ruth Roadnight

Bob Rothman
Rothman Racing

Peter Willoughby
Simply Naturals

Nick James

Mark White / John Whalley

John and Michael Harrison
Streetwise Publications

Bernard Davies
Prime Source Products

Ron G Holland
Eureka Financial

Guy Cohen

Andrew Reynolds